Highways Team Gets Animated
14 September 2015
Costain’s Highways Improvement Team (HIT) has found an exciting new way to get its message across about the change programme.
Team member Mohammed Usman Shah, Graduate Performance Improvement Manager, has put together an engaging animation that explains what the HIT is, its mission, its members and its current projects.
Adam Bennett, HIT Programme Lead, explained: “HIT is about pushing the boundaries but more importantly ensuring that innovative solutions become business as usual, delivering value to our contracts and ultimately customers. We sponsored Mohammed to understand the latest social media communication methods and this method seemed to hit an accord with a wide range of people, so we embedded it as our key communication tool.”
As Mohammed explained further, the idea came to him after he attended a Google digital marketing course last year.
“Adam and I were looking for a way to tell people what the HIT team did and what we stood for, and I realised that a video could be a very powerful tool. A two-minute animated video can impart just as much information as a weighty information pack or conventional presentation, and is much more accessible.”
He created the video using the free PowToon application and launched it to colleagues at this year’s Highways engagement events around the country.
“It’s a great way to communicate the HIT team vision - to become recognised as a world leader in step change innovation, business improvement and programme management – and describe some of our current activities such as production thinking, embedding sustainability, and inclusion – that’s having a workforce that represents society.”
HIT has already delivered some exciting results such as pioneering Production Thinking, which could deliver 43% time savings on elements of major Highway projects. It has also developed FLiTe, a new Lean training course which takes Lean principals to site and is proving a huge success in delivering efficiencies, and brought more than £500,000 R&D investment from clients and industry into the sector.
Added Mohammed: “The video went down really well, so much so that we are now looking at how we can use make it easy for others to use this form of communication and increase the capability of the business to use such techniques.”
Click here to watch the video
Costain Communications Department